Zomer's "Backwards" Collection at PFW Sends a Powerful Message: A Smile
In a world full of constant challenges and chaos, there are brands that just want you to remember what is truly important – to live at ease.
And Zomer is definitely one of those brands.
The Dutch-born label, founded by a fashion duo, Danial Aitouganov and Imruh Asha in 2023, are known for their playful approach to design.
With the word “Zomer” literally meaning “Summer”, it is no surprise they build their heritage upon humor and color.
And their FW25 collection, showcased at the Paris Fashion Week, was no different.
The show was dominated by reversed models. Jackets, shirts, and trousers all worn “backwards”, with even the designers opening the show with their backs to the audience.
The 2025 LVMH prize Semi-Finalists also presented some “surreal” pieces, such as the non-existent bag which, according to the designers, took half a year to create.
Frankly said, if the only thing the viewers left with after watching the runway show was a smile, Zomer has done its job.
BuzzPlayer 
