The 90-Year-Old Fashion Event That's Still Setting Trends: Magic Returns to New York
As one of the longest-running and most comprehensive fashion events, MAGIC has cemented its reputation as a must-attend destination for buyers, brands, influencers, and industry insiders.
After the successful Las Vegas edition in August, the highly-anticipated MAGIC fashion trade show is once again returning to New York, bringing together the latest apparel, footwear, and accessory trends from across the global fashion industry.
With over 90 years of experience under its belt, MAGIC has evolved from its roots as a traditional trade show into a dynamic platform that fuses scale, curation, and community.
Spanning 134,000 attendees from all 50 U.S. states and over 100 countries, the event provides unparalleled networking and commerce opportunities.
Notably, 36% of attendees at recent MAGIC events were new, underscoring the show’s ability to continually attract fresh faces and emerging talent.
Beyond the expansive product selection, MAGIC is lauded for its deeply-rooted sense of community and commitment to putting customers first. Described as a “high-energy fashion experience,” the event aims to cultivate meaningful connections across established and emerging fashion circles.
As the industry continues to navigate shifting consumer behaviors and market dynamics, MAGIC’s focus on innovation, collaboration, and driving the future of fashion makes it an essential destination for anyone looking to stay ahead of the curve.
The New York edition of MAGIC is the leading show housing the industry’s widest selection of women’s trend, young contemporary, and modern sportswear fashion brands across all categories.
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