$NOT Drops New Music Video 'A NEW DAY IS A NEW PLAY'

The Florida rapper $NOT consistently drops new material—looks like a full-length release is on the way.

The minimalist trap track A NEW DAY IS A NEW PLAY highlights his ambitious mindset: every new day is a challenge to outdo himself and stay ahead of the competition.

The new music video reflects the track’s minimalism and features the artist rapping by his BMW in a field with nothing else around.

We rarely see a trap music video look so sparse—no trinkets, no bravado, no stacks of cash flying around. It actually feels fresh and forward-thinking, letting the music take center stage.