Doechii Dominates Dsquared2’s 30th Anniversary Show

Doechii on the catwalk Dsquared2 show, Runway, Autumn Winter 2025, Milan Fashion Week, Italy - 25 Feb 2025
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Riding an armored vehicle and raining cash might be an unusual way to celebrate 30 years, but for Dsquared2, it was right on brand.

Rapper and singer Doechii.Doechii headlined Dsquared2’s 30th anniversary show at Milan Fashion Week, which started with the rapper popping out of an armored vehicle and strutting down the runway to her track Nissan Altima. She then teamed up with City Girls’ JT at the BET Awards 2022, Samkelthusi JT for an Alter Ego performance, during which Naomi Campbell walked down the runway in a leather biker bodysuit.

The runway also starred Irina Shayk, Isabeli Fontana au festival de Cannes, Georges BiardIsabeli Fontana, and NLE Choppa. After the show, Doechii (who previously wore the Italian brand at the iHeartRadio Music Awards last year) performed again at the exclusive afterparty, proving her status as the night’s top entertainer.

Founded by Dean and Dan Caten, Dsquared2 merges North American flair with Italian craftsmanship. Over three decades, their daring designs have earned global acclaim. This anniversary show and Doechii’s involvement highlighted the brand’s staying power in modern fashion.

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