Beabadoobee Leads GUESS JEANS’ 2025 Campaign

British singer-songwriter Beabadoobee is the face of GUESS JEANS’ new 2025 campaign. She is featured alongside transgender activist Kai-Isaiah Jamal and musician-model Gene Gallagher, whom the brand considers “three of the most exciting cultural disruptors within the music and fashion industry.”

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The campaign introduces GUESS AIRWASHTM denim, updating classic jeans styles like skinny, relaxed, and bootcut with innovative designs.

With new flagship stores opening in Tokyo and Los Angeles, GUESS JEANS is expanding its global footprint. Beabadoobee’s role reinforces her status as a leading figure in both the music and fashion industries.