This year, the event will have a new focus on amplifying diverse British designers and brands, especially in the menswear sector. Read on to discover some of the rising star designers we are excited to see on the runway this year.
The Meteoric Rise of Charles Jeffrey LOVERBOY
• Presenting Friday, June 7
Charles Jeffrey is quickly making a name for himself as one of the most exciting young designers in the UK fashion industry. The Scottish-born creative, who studied at Central Saint Martins, launched his label Charles Jeffrey LOVERBOY in 2015 after developing it out of a popular club night he started in London.
LOVERBOY is known for its punk-inspired, gender-fluid aesthetic that blends Jeffrey’s Scottish heritage with the energy of London’s queer nightlife scene. The label has garnered significant industry acclaim, with Jeffrey winning awards like the British Fashion Award for Best Emerging Menswear Designer in 2017.
Denzil Patrick: Celebrating London’s Diversity Through Imaginative Menswear
• Presenting Friday, June 7
At the heart of the Denzil Patrick label is a deep belief that clothing is a powerful language - one that can tell beautiful, meaningful stories. Founded by London-based designer Daniel Gayle, Denzil Patrick draws inspiration from Gayle’s multicultural background and the diverse creative energy of the city he calls home.
With over 15 years of experience working in high-profile fashion studios, Gayle brings a masterful design expertise to his work. He collaborates closely with his husband James Bosley, who contributes his own wealth of knowledge from roles at houses like Alexander McQueen and Christian Dior.
Together, the duo creates bold, individualistic menswear that celebrates local craftsmanship and imagination. Denzil Patrick’s collections feature standout pieces made with respect and care, blending streetwear influences with elevated sartorial techniques.
Harri: Redefining Sartorial Artistry Through Sculptural Menswear
• Presenting Saturday, June 8
Harri is quickly establishing himself as a visionary force in the world of fashion design. The Indian-born, London-based designer, who graduated from the prestigious London College of Fashion in 2020, creates captivating menswear that blends innovative textiles, striking proportions, and enchanting performance elements.
Drawing inspiration from diverse influences - from classical to surrealistic contexts - Harri’s work explores the inherent duality of clothing as both artistic expression and mimetic practice. His designs seamlessly weave together personal and universal themes, continuously pushing the boundaries of sartorial artistry.
His visionary approach, coupled with accolades like being a British Fashion Council NEWGEN recipient, solidify Harri’s status as one of the most exciting emerging designers reshaping the menswear landscape.
QASIMI: Uniting Cultures Through Sophisticated, Multicultural Menswear
• Presenting Saturday, June 8
QASIMI is a London-based fashion label that celebrates the merging of cultures, socio-political inspirations, and refined craftsmanship. Founded in 2015 by designer Khalid Al Qasimi, the brand offers a gender-inclusive collection that blends modern minimalism with timeless tradition.
The brand crafts understated garments that seamlessly weave historical references into contemporary silhouettes. QASIMI’s products put the emphasis firmly on form, color, and meticulous construction, creating a refined yet versatile wardrobe that speaks to the brand’s multicultural heritage.
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