Bela Bajaria, Netflix’s Chief Content Officer, has spearheaded a groundbreaking shift in the sports entertainment landscape. The monumental $5 billion deal with WWE for Monday Night Raw not only marks Netflix’s foray into live broadcasts but also signifies the end of the show’s long-standing relationship with traditional cable.
This strategic move, part of Bajaria’s vision to diversify Netflix’s content offerings, positions the streaming giant at the forefront of a new era in broadcasting. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members” Bajaria said.
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