The collection is titled American Sabotage and is inspired by the concept of “Ghetto Expressionism”.
The 30 meticulously designed looks were developed in collaboration with designers Joshua Jamal, Bede Marchand and Coucou Bebe, and offer an insight into Rocky’s creative visions and way of thinking.
In doing so, he bridges the connection between community and culture by moving away from conventional definitions. The motto of his upcoming album Don’t Be Dumb was visible on various garments along the runway, along with a selection of Puma shoes.
The debut show was attended by a number of high-profile faces, including Rihanna, ASAP Rocky’s partner, Caylee Cowan, Casey Afflec, or Tyrese Haliburton.
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