Doechii Drops Retro-Inspired Music Video for ‘Denial Is a River’

Doechii at 'Spotlight: Doechii at GRAMMY Museum L.A.'
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Doechii’s new music video for ‘Denial Is a River’ is fueled by 90s nostalgia and cameo-packed scenes.

Rapper and singer Doechii.Doechii just dropped the music video for Denial Is a River, and fans are already living for it. This sitcom-inspired clip—co-directed by Carlos Acosta and James Mackel—throws it back to classic Black TV shows like Family Matters, even sampling the iconic theme, “As Days Go By.” Doechii stars front and center in her own autobiographical comedy, with guest spots from Zack Fox performs during the Moose Knuckles NYFW event at The Blond on September 09, 2024 in New York City. Anna WebberZack Fox, American actor, comedian, and internet personality Rickey ThompsonRickey Thompson, Rapper ScHoolboy Q (C) attends the PGA TOUR 2K23 Launch Event at Topgolf El Segundo on October 13, 2022 in El Segundo, California. Amanda EdwardsScHoolboy Q, American singer-songwriter Sir (Sir Darryl Farris)SiR, and more.

The single comes from her breakout mixtape Alligator Bites Never Heal, which hit No. 82 on the Billboard 200 and put her on the map as TDE’s first female rapper. She teased Denial with soap opera–style skits during shows like NPR’s Tiny Desk and The Late Show With Stephen Colbert. Plus, she’s racked up three Grammy nods, proving she’s no fluke.

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