The Coachella Music Festival got its name from the Coachella Valley where it takes place. However, the word “Coachella” itself has an interesting origin, according to the website www.coachella.org. When the town that gave the valley its name, and later the festival, was being founded, there was a suggestion to name it “Rector” in honor of J. L. Rector, who owned the land where it was to be built. However, J. L. Rector declined and proposed the name “Conchilla,” which means “little shells” in Spanish. These shells were found all around the area.
How a Printing Error Gave the Name to the Town and Later the Coachella Music Festival
By 
George Duffy
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What does Coachella have in common with little seashells?
The town’s founders accepted this name and, after laying it out, sent a draft flyer to the printer to attract new residents to Conchilla. However, the flyers came back from the printer in January 1901 with a typographical error, saying “Coachella” instead of “Conchilla.” If J. L. Rector and his partners had decided to return the flyers instead of distributing them, music lovers today might be attending Conchella instead of Coachella.
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