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fast fashion

Kim WON a lawsuit against fast fashion retailer Missguided. 👗

December 6, 2022

Kim WON a lawsuit against fast fashion retailer Missguided. 👗

Kourtney Kardashian wants to inspire brands to make fast fashion sustainable. 👗

September 19, 2022

Kourtney Kardashian wants to inspire brands to make fast fashion sustainable. 👗

Kourtney Kardashian

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fast fashion

Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. Emphasis is on optimizing certain aspects of the supply chain for these trends to be designed and manufactured quickly and inexpensively to allow the mainstream consumer to buy current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M, Zara, Peacocks, Primark, Xcel Brands, and Topshop. It particularly came to the fore during the vogue for "boho chic" in the mid-2000s.

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