Watch the Incredible Fred again.. & SOAK - 'just stand there'
The new video clip by Fred again‥, featuring singer SOAK, is making people cry. The DIY masterpiece has crossed 300k views.
Fred again‥ is the kind of artist who can create pure magic with minimal tools and time. His latest emotionally charged track, a collaboration with rising star SOAK, has fans flooding the comments with messages like:
“This song feels like I’m receiving a big hug from everyone who loves me.”
“Tears are flowing as listeners experience a surge of nostalgia, happiness, grief, and amazement all at once. For the '93 babies, this track is hitting on a whole different level.”
“Fred again… pours 100% emotion into his music, delivering an unparalleled listening experience that’s both intense and heartfelt.”
The video feels raw and honest, almost as if it was filmed in one continuous take. It’s beautifully naive and packed with pure, unedited emotion.
Fred gave insight into the process, saying:
“We filmed this video together the day before SOAK flew back to Dublin. When SOAK first said the lyrics out loud in my living room, they sounded so beautifully vivid to me, so we wanted to capture that feeling again. To me, the song is about this small, intimate, very still moment, so I like how the video kind of carries that same energy.”
Bridie Monds-Watson, known by their stage name SOAK, is a singer-songwriter hailing from Derry, Northern Ireland. Described by The Guardian as crafting “a vivid portrait of teenage deep-thinking,” Soak made waves with the release of their debut album Before We Forgot How to Dream in May 2015. The name “SOAK” is a clever blend of “soul” and “folk,” reflecting the unique fusion of genres in their music.
The video has already gained over 300k views in just two weeks and continues to receive incredibly positive feedback from global listeners. Follow Fred’s upcoming shows on his official website.
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