Shaboozey Honors BigXthaPlug with Billboard’s 2025 Innovator of the Year Award

BigXthaPlug
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The brotherhood is real, and the legacy is strong. Watch Shaboozey praise BigX for his groundbreaking music contributions.

At a star-studded event in Nashville, Shaboozey at arrivals for BET Awards 2024 - Part 2, Peacock Theater, Los Angeles, CA, June 30, 2024. Elizabeth Goodenough/Everett CollectionShaboozey took the stage to present the prestigious Billboard 2025 Innovator of the Year Award to his friend and collaborator, BigXthaPlug at premiere of Godzilla X Kong: The New Empire, 2024BigXthaPlug.

The evening was a celebration of music, legacy, and the groundbreaking contributions of two artists who have been redefining genres and pushing boundaries.

Shaboozey praised BigXthaPlug’s unique artistry, noting, “X didn’t just break the mold—he melted it down and made his own.” He highlighted BigXthaPlug’s distinct tone, punchy delivery, raw storytelling, and commanding stage presence, which have solidified his place as one of rap’s most recognizable newcomers.

Now, as BigXthaPlug ventures into country music, Shaboozey celebrated his ability to bridge genres while ushering in a new chapter of an already Hall of Fame-worthy career.

“What really makes X an innovator is not just his unique sound and trademark ad-lib—it’s the way he moves, his independent mindset, his culture-first decision-making, empowering his team, his city, and his people,” Shaboozey emphasized. “He’s building a legacy, a blueprint, and a franchise.”

Reflecting on BigXthaPlug’s journey, Shaboozey added, “From Dallas to the world, from studio sessions to stadium stages, we see you, Big X.” He also gave a nod to the rapper’s roots, thanking his family and team.

The night was a testament to the power of collaboration and innovation in music, with Shaboozey and BigXthaPlug exemplifying how artists can transcend genres, build legacies, and inspire each other to new heights. As BigXthaPlug embarks on this new chapter, the music world eagerly awaits what’s next for the innovator of the year.