Knitwear Returns to Runway: The Comeback of COOGI at ATLFW

COOGI, Atlanta Fashion Week 2024
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Known for its bold designs and vibrant color palette, COOGI has long been associated with intricate textured knits that capture the essence of luxury and creativity.

COOGI, the renowned lifestyle brand founded in 1969 in Toorak, Australia, made a triumphant return to the fashion spotlight at Atlanta Fashion Week.

The presented collection was a blend of COOGI’S playful patterns with a contemporary twist, featuring modern fits that resonate with today’s fashion demands.

Celebrated for its iconic kaleidoscopic-patterned sweaters, COOGI gained significant popularity in the 1990s, becoming a staple among artists and celebrities, too.

Its innovative knitted techniques earned the brand a place in the Smithsonian Cooper-Hewitt, National Design Museum, solidifying its status in the world of design.

Over the years, COOGI has collaborated with notable brands like Burton Snowboards, Puma, or Supreme. And now, COOGI is reestablishing itself with a modern interpretation of its signature style.

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