From the moment Ben Affleck’s unamused expression alongside Jennifer Lopez at the 2023 Grammy Awards became a viral sensation, dubbed “sad Affleck,” the narrative took an unexpected turn. This year’s event saw Affleck partnering with Dunkin’ Donuts in a hilarious ad campaign.
The commercial, which aired during the Grammy Awards, playfully addresses the meme, showing Affleck brooding over being labeled “The Boredest Man in the World.” Rejecting the notion, he embarks on a whimsical journey to kickstart a music career as “B.Lo.” This endeavor into the world of pop, complete with a music producer wooing and TikTok stumbling, culminates in Affleck donning a gold chain with a frosted donut pendant, symbolizing his new persona.
The timing is impeccable, aligning with the release of his and Lopez’s film, “This Is Me… Now: A Love Story,” set to premiere on February 16.
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