Billboard Latin Music Lifetime Achievement Award

The Billboard Latin Music Lifetime Achievement Award is an honor that is presented by Billboard magazine to an artist or a group "for an exceptional career that has taken Latin music to another level globally". From 1993 to 2001, the accolade was presented as "El Premio Billboard". The recipient of the Lifetime Achievement Award is decided by the Billboard editorial committee. The Lifetime Achievement Award was first given to Morton Gould, the president of the American Society of Composers, Authors and Publishers (ASCAP), during the 4th Annual Billboard Latin Music Conference in 1993. Gould was given the accolade for his "contribution to the growth of Latin music in the U.S".